AT THE HEART
OF OUR FORMULAS
RELIABLE BEAUTY
Our laboratory, based in Paris, offers 100% French products. Our partners: farmers, craftsmen, industrialists are meticulously chosen to meet our need for excellence.
Our care products are natural and certified organic*, clear in their composition and the origin of each ingredient. Our % of naturalness is clearly visible, transparency being at the heart of our conception.
We do not compromise with controversial substances (silicones, parabens, mineral oils...) to offer you healthy products, respectful of our skin and our environment.
SINCERE BEAUTY
Each product undergoes extensive testing to validate its effectiveness and sensoriality over time. Only results and pleasure count. Our studies are carried out exclusively by certified, independent organizations.
Aware that cosmetic treatments are only one piece of the puzzle, we prefer to use naturopathic advice to complete the picture.
A more natural approach than dietary supplements, which are often poorly supervised and sometimes have side effects.
RESPONSIBLE BEAUTY
From cardboard packaging from sustainably managed forests to glass bottles that can be screwed together: eco-design is one of our major concerns.
At IUM, we choose to limit the number of skincare products we create in order to best meet your needs and reduce our environmental impact.
Responsible for our social impact, we choose to:
- Do not test on animals
- Do not use animal substances
- Support real environmental causes.
• OUR 4-STEP FORMULAS •
Organic Hydrolates
Loaded with active plant molecules, our hydrolates replace
most of the water usually used in cosmetics. They form the basis of our formulas.
Sea water
Taken from Lampaul Bay and microfiltered, Iroise Sea water is a veritable physiological serum for the skin, delivering all its remineralizing properties.
Trace elements
Treasures of benefits and inexhaustible riches, our trace elements are meticulously selected for their proven benefits on the skin and their high tolerance.
Botanical oils
The fruit of more than 50 years of family know-how, botanical oils complete our treatments, providing an additional source of well-being and beauty.